A Slate Systems guide ← Help

More Jobs
Without Paying for Ads

How a home service business gets its first customers, and the next hundred, without buying a single ad. Written for the owner who is out on the job, not for a marketer.

59%
of owners say referrals and repeat customers are their best source of work. More than Google.
$91
is what ONE paid lead costs on Google. This guide shows you how to win them for free.
30 min
or less is how long people take to pick who they hire. And they only compare 3 businesses.
If you need work this week: today, 30 names on paper and 10 announcement texts (play 3). Tonight, join 2 Facebook groups in your town and answer the first thread asking for your trade (play 7). On Friday, one text to every open quote older than 3 days (play 14).

→ The plays, one per page

Tap one. Each page is a complete play with the script to copy. At the end, “Next play”.

Just starting? Your first week, day by day →

Start with play 1 →

Read the whole guide on one page

Sources
Sources (every number comes from one of these)
  • Jobber 2026 Home Service Trends Report (1,050 owners, Dec 2025) and Recent Homebuyer Report (800 homeowners, May 2026), getjobber.com
  • BrightLocal Local Consumer Review Survey 2026 (1,002 adults) and Consumer Search Behavior 2026 series (1,227 adults), brightlocal.com
  • Roofing Contractor surveys 2025 and 2026 (with ROOFLE and myCLEARopinion), roofingcontractor.com
  • CallRail, missed call survey (1,000 consumers, Sept 2025) · Invoca Buyer Conversion Report (60M+ calls, 2025) · MIT / InsideSales Lead Response Study (15,000+ leads)
  • Housecall Pro Customer Service Report (1,040 homeowners, Oct 2025) · LocalIQ Home Services Benchmarks (3,211 campaigns) · SearchLight Digital, LSA benchmark (888 contractors, Feb 2026)
  • Pew Research Center (5,022 adults, 2025) · Schmitt, Skiera and Van den Bulte, Journal of Marketing (~10,000 customers)
  • Nextdoor: Q2 2026 investor reports, Home Maintenance Report (1,500 adults) and Neighborhood Faves rules · Meta commerce and spam policies · Buy Nothing Project rules
  • Valve+Meter, Speed to Lead (466 companies, secret shopper) · CFPB (RESPA) · NAR · ASHI code of ethics · State adjuster rules
  • Sherwin-Williams STIR (designers) · NetVendor and Lula (vendor compliance) · ACHR News (sponsorships) · Youth league rate sheets (Derby LL, Drexel Hill LL) · Schapiro Group study (2,000 adults) · BNI data (self-reported, and labeled that way) · Mike Holt forums
  • Sign and flyer costs: A.G.E. Graphics, SignsDirect, DTD, PipelineOn, ThinkFlyers · USPS mailbox rule
  • Sterling Sky, controlled Google profile tests (2025-2026) · Nextdoor, 2026 Fave Awards vote and self-promotion rules of August 19, 2026 · CFPB, RESPA (what counts as a settlement service) · Trade Ally programs at Puget Sound Energy, Consumers Energy and Focus on Energy (2026) · FCC/TCPA and carrier rules for A2P 10DLC (2025)
  • Jobber 2026 (repeat customers 59%, answer within 1 hour 55% vs 20%) · BrightLocal 2026 (74% only read reviews from the last 3 months; 89% expect an owner reply) · Invoca 2026 (48% of calls unanswered, 70M calls) · Google review policy (no incentives)
  • Real threads on r/sweatystartup, r/Contractor, r/smallbusiness, r/localseo, r/Thumbtack, ContractorTalk, Mike Holt, LawnSite and X (Aug 2026)

Made by Slate Systems, August 2026. Numbers we could not verify in their original source were left out on purpose, including several famous ones.