Your Website - Slate Systems Help

What You Got

Your website isn't just an online business card. It's built to capture leads and rank on Google.

Professional design — looks great on phones and computers
Click-to-call buttons — customers tap to call you instantly
Chat widget — customers message you directly from the site
Quote forms — capture leads 24/7, even at midnight
SEO optimized — built to rank on Google for your services and areas

Why this matters: 90% of contractor websites are just static pages that don't do anything. Yours captures leads automatically and funnels them straight to your app.

Your Pages

Here's what's on your site and why each page matters:

Page Type	What It Does	Why It Helps
Homepage	First impression, services overview, main call-to-action	Gets visitors to contact you
Service Pages	One page for each service you offer	Google ranks each page separately for that service
Area Pages	One page for each area you serve	Shows up when people search "[service] in [your area]"
About Page	Your story, your team, why you're different	Builds trust before they call
Contact Page	Phone, form, map, hours	Easy ways to reach you
Blog	Industry tips and advice	Positions you as an expert, helps SEO

How It Brings In Leads

Here's the journey a customer takes:

This diagram shows the path a customer takes — from searching on Google all the way to becoming a lead in your app.

flowchart TD
    A(["Customer searches Google\n'plumber near me'"]):::blueNode --> B["Your site shows up\nthanks to SEO + service area pages"]:::blueNode
    B --> C["They click and land\non your homepage"]:::blueNode
    C --> D["They see you're professional\nand have good reviews"]:::blueNode
    D --> E[/"Click-to-Call\nTap to call you instantly"/]:::orangeNode
    D --> F[/"Quote Form\nFill out a quote form"/]:::orangeNode
    D --> G[/"Chat Widget\nMessage you from the site"/]:::orangeNode
    E --> H[("Lead appears\nin your app")]:::greenNode
    F --> H
    G --> H
    H --> I("You respond\nand close the deal"):::greenNode

    classDef blueNode fill:#eff6ff,stroke:#3b82f6,stroke-width:2px,color:#152a45
    classDef orangeNode fill:#fff7ed,stroke:#f97316,stroke-width:2px,color:#7c2d12
    classDef greenNode fill:#f0fdf4,stroke:#22c55e,stroke-width:2px,color:#14532d

The result: Your website is a 24/7 salesperson. While you're sleeping, working, or with family — it's out there capturing leads for you.

Works Great on Phones

Over 70% of your visitors will be on their phone. Your website is built mobile-first:

Tap-to-call — One tap and they're calling you
Easy forms — Simple to fill out on small screens
Fast loading — Nobody waits for slow sites
Chat widget — Easy to access on mobile

Google also ranks mobile-friendly sites higher. So this isn't just for customers — it helps you show up in search results too.

Want to Change Something?

Your website isn't set in stone. Contact us anytime to:

Add a New Service

We'll create a new service page for it.

Add a New Area

We'll add a service area page to rank for that location.

Update Your Hours

Let us know and we'll update everywhere.

Add New Photos

Send them to us and we'll add them to your site.

Just email or text us with what you need.

SEO Is Built In

You don't need a separate SEO package. Your website is already optimized:

Service pages — Rank for each service you offer
Area pages — Rank for each location you serve
Mobile optimized — Required for good Google ranking
Fast loading — Speed is a ranking factor
Schema markup — Helps Google understand your business
Connected to Google Business — Your listing links to your site

Combined with reviews: As you collect more 5-star Google reviews, your ranking goes up even more. The system works together.

Next: Learn About Reviews

Your website brings in leads. Reviews make people trust you enough to call.

Getting Reviews →