General Questions

How much does this cost?

$297/month. No contracts, you can cancel anytime. Month-to-month billing.

How long until I see results?

Timeline:

  • Week 1-2: Website live, phone system active, review requests going out
  • Month 1-2: First batch of reviews coming in
  • Month 3-6: Google ranking improving, organic leads increasing
  • Month 6-8: 70+ reviews, strong organic presence, steady lead flow
What do I actually need to do?

Just two things:

  1. Check your app daily for new leads and messages
  2. Request a Review after every happy customer, using the review form in your app

Everything else is automated.

What if I want to cancel?

Just let us know. No contracts, no cancellation fees, no hassle. We hope you'll stay because it's working, not because you're locked in.

Do I need an EIN?

An EIN is a free 9-digit number the IRS gives your business. It helps us get your business phone number approved and set up. If you already have one, just send it to us.

Don't have one, or lost the paperwork? See our EIN help page → for how to find it or get one free.

Website Questions

What if I want to change something on my website?

Just contact us, we can add services, locations, photos, update text, and more. See everything we can change →

What about my old website?

We can import content from your old site, or start fresh. Usually fresh is better because we build with SEO in mind from the ground up.

Do you do SEO separately?

No, SEO is built into your website from the start. Service pages, area pages, fast loading, mobile-friendly, and schema markup are all included. Learn more about your website →

Where do I find my website link?

Your website URL is on your Quick Links page: yoursite.com/my-links

Review Questions

How do I send review requests?

Open the review form in your app, tap Request a Review, enter the customer's name and phone, hit send, and the system handles the rest automatically. See full instructions →

What if someone leaves a bad review anyway?

Contact us. We can help you craft a professional response. Often, a thoughtful response to a bad review actually helps your reputation, it shows you care about customer satisfaction.

How many reviews should I aim for?

Goal: 70+ reviews in 6-8 months.

Send a request after every customer. If you're doing 10 jobs a week and half of them leave reviews, that's 20+ reviews per month.

Where is my review link?

On your Quick Links page: yoursite.com/my-links

Does this system filter bad reviews?

No. Every customer you add to the review form gets the same thing: a direct link to your Google review page. There is no filter, no rating gate, and no separate feedback form.

The system sends the link by text and email, then reminds them a few times over four weeks. It is the customer's choice what to write and how many stars to leave. We never intercept, delay, or hide a review.

If you get a negative review, respond to it on Google. A professional, thoughtful response to a bad review often helps your reputation more than hiding it ever could, it shows future customers that you care.

Technical Questions

What's my login?

The email and password we gave you when we set up your account. We sent them by text and email. Can't find them? Text us and we'll resend them.

Forgot password? Use the reset link on the app login screen, or text us.

Why do I have a new phone number?

Your dedicated business number is:

  • Connected to auto text-back (captures missed calls)
  • Linked to your Google profile
  • Forwards to your real phone

Customers call the business number → it rings your phone. You answer normally.

Can I use my own phone number instead?

The business number forwards to your phone, so you still answer on your normal phone. Customers see a professional business number, and you get the auto text-back features.

What if the app isn't working?

Try these steps:

  1. Force close the app and reopen it
  2. Check your internet connection
  3. Log out and back in
  4. Update the app if there's a new version

Still broken? Contact us and we'll fix it.

How do I enable notifications?

In the app: Settings → Notifications → Turn on All.

Also check your phone's settings to make sure the app is allowed to send notifications.

Leads Questions

Where do I see my leads?

In the Conversations tab of your app. All leads, from forms, chat, calls, and social media, show up there.

How does auto text-back work?

When you miss a call, the system automatically texts the caller so you never lose a lead. Their reply shows up in your app. Learn more about lead management →

Why aren't I getting many leads?

This system focuses on quality over quantity. The leads you get are high-intent, people actively searching for your services. They convert at a much higher rate than leads from paid ads.

As your reviews grow and your Google ranking improves, lead volume will increase. Give it 3-6 months.

Referral Program

What is the Referral Program?

You earn $97 every month for each contractor you refer to Slate. No work needed, just share your link. Text REFER to our number to get your personal link.

How much can I earn?

$97/month per referral. No cap. Refer 3 = $291/month. Refer 5 = $485/month. Refer 10 = $970/month.

Full Referral Program Details →

Still Have Questions?

We're here to help. Contact us anytime.

Contact Support →

Your one job: after every happy customer, Request a Review.

Request a Review →